Now building in public

Work happens. Focus handles the rest.

Focus watches how you work, captures everything around your tasks, and quietly builds the automation — so you don't have to.

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Q3 pricing rollout

Focus is watching · 3 resources captured

Draft internal announcement email

Pattern detected · ready to automate

Schedule customer email for Thursday

Pull context from Slack + Notion

The problem

You already know what should be automated. You just never have time to do it.

Context is scattered

Slack threads, Notion docs, Jira tickets, emails — your task context lives everywhere except where you're working.

Repetition goes unresolved

Every executor has a graveyard of tasks they meant to automate. Someday never comes.

Collaboration is friction

Getting a quick answer means pulling someone into a new tool, a new thread, a new context switch.

How it works

The Focus Loop

Four steps. Zero extra work from you.

Watch

Focus observes your actions as you work, passively, in the background.

Capture

Resources, conversations, and context are automatically gathered around the task.

Recognise

Intent is identified. The same pattern surfaces when it detects matching work ahead.

Execute

The workflow runs. You approve or it runs silently.

Collaboration

No new tools. No context switches.

Focus meets your team where they already are. When it needs a quick answer, it reaches out in Slack — not another dashboard, not another login. Your colleague replies in the thread. Focus picks it up and keeps going.

Direct message

Focus 10:42 AM

Quick question on Q3 pricing rollout — should the internal announcement go out before or after the customer email? I have a draft ready either way.

Sarah Chen 10:44 AM

Internal first, always. Give the team 24h before customers see it. Use the #product-launches template.

Focus 10:44 AM

Got it — scheduling internal for tomorrow 9am, customer email Thursday. I'll draft both now.

Built by someone who lived this problem

Focus is built by Lalit Nankani — Senior Staff Engineer and Engineering Manager with 9+ years in fintech and distributed systems. Focus exists because the best person to automate something is always the least motivated to do it.

lit@withfocus.io

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